Monthly Performance Report

Scaling Organic Reach
Through Visual Precision.

A comprehensive breakdown of January's organic performance and the strategic roadmap for brand acceleration in February.

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Non-Follower Reach
The Data

Breaking the Bubble

January proved that consistency breaches the algorithm. With zero ad spend, we achieved a 31% reach outside our follower base.

Key Insights

  • Reels under 15s drove 80% of new discovery.
  • Texture close-ups had the highest save rate.
  • Audio trending tracks doubled impression volume.
Graph
Figure 1.1: Reach Analytics
Content Strategy

High Performance Creative

Reel
Top view: 760 Views

Winning Formula

The top performing content shared a specific visual DNA:


01. Lighting: High contrast, natural light on textures.

02. Pacing: Fast cuts synchronized to beat.

03. Hook: Visual movement in the first 0.5 seconds.

Identity Strategy

The Human Element

As we scale in February, introducing a face is critical for "Stop Scroll" impact. We have two strategic paths.

Option A: The Model

HIGH AESTHETIC APPEAL
Model

Focuses on lifestyle, fashion, and visual beauty. Ideal for Instagram's general algorithm.

  • Pros: Higher initial view counts, better engagement from general public.
  • Cons: Lacks technical authority; architects may view as "too commercial."
  • Verdict: Best for rapid growth and brand awareness.

Option B: The Expert

INDUSTRY AUTHORITY
Expert

Focuses on material knowledge, durability, and application. Ideal for B2B trust.

  • Pros: Immediate trust from Interior Designers; higher conversion value.
  • Cons: Slower follower growth; content requires deeper scripting.
  • Verdict: Best for high-ticket lead generation.
Strategy

February 2026 Roadmap

Transitioning from "Consistency" to "Scale".

Objective 01

Volume & Velocity

Increasing output to maximize algorithmic opportunities.

Reels 10-12
Carousels 8-10
Objective 02

Paid Injection

Strategic budget allocation to target Interior Designers directly.

Budget ₹2,000
Est. Reach 12k+
Objective 03

Web Integration

Launching the visual catalog to capture interest.

Focus Lead Gen
Ecosystem

Offline & Web Integration

Digital traffic must land somewhere. We are synchronizing the physical assets (Catalogs) with digital assets (Website) to create a seamless buyer journey.